Thursday, August 27, 2009

Beg, borrow, steal.... or rent?

Would you rent an outfit?

It's an interesting concept, renting an outfit instead of buying it, but would we actually want to give that a go, or are we still a bit snobby about things like that?

Clothes swapping, charity shopping and recycling have all seen a boom in the past six months, as people try and make-do with what they've got and try and stay on top of the ever-changing fashion trends. We no longer spend, spend, spend like we used to, and what's more sales bargains can no longer make us go wild with delight. Our environment is changing and that means we have to revaluate our wardrobe and expenditure a tad too.

The renting concept first came to my attention in Sex and The City: The Movie. In New York you could rent the latest designer 'it' bags for a week at a time, never buying but always having the most fashionable bag on your arm to accompany your stylish look

This got me thinking, why is no one out there renting entire wardrobes?

I am heading an a minibreak to Prague in November and am starting to think out my outfit ideas. I need a mixture of city chic, yummy mummy and comfort. Its harder than it sounds! Wouldn't it be great to log onto a website, select some key looks, enter your measurements, dictate what the outfits need to be used for (eg: shopping, theatre, dinner...) and within 48 hours an entire wardrobe of clothes arrives on your doorstep. I'm sure in the fashion world this is easily achieved, but not so much for a gal in the back of beyond.

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