The renting concept first came to my attention in Sex and The City: The Movie. In New York you could rent the latest designer 'it' bags for a week at a time, never buying but always having the most fashionable bag on your arm to accompany your stylish look
This got me thinking, why is no one out there renting entire wardrobes?
I am heading an a minibreak to Prague in November and am starting to think out my outfit ideas. I need a mixture of city chic, yummy mummy and comfort. Its harder than it sounds! Wouldn't it be great to log onto a website, select some key looks, enter your measurements, dictate what the outfits need to be used for (eg: shopping, theatre, dinner...) and within 48 hours an entire wardrobe of clothes arrives on your doorstep. I'm sure in the fashion world this is easily achieved, but not so much for a gal in the back of beyond.
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